John Lewis

Portraits is a range of creative materials, encompassing naming / creative concepts / digital and print, bringing to life the largest customer research insight programme ever undertaken by the business in non-food shopping.

The raw customers group PPT decks transformed into a series of beautifully designed PDFs, 240 + pages in extent with 'intro' and 'full' versions on offer to help users to easily digest. A password protected, IP restricted, website was also launched featuring customer videos / data / key insights and physical downloads, content to evolve in-line with the ongoing research strategy.

We worked closely with Craig Inglis, Marketing Director, and Brand team to create the Portraits identity - to ensure the creative was 100% on-brand. 

Portraits successfully launched in Sept 2013 at the Queen Elizabeth II Conference Centre, Westminster to 700 John Lewis employees by Andy Street, John Lewis' Managing Director. In support of the event, we produced scratch card flyers, each inserted into a Portraits branded Moleskin notepad for attendees…scratching off the panel revealing the website’s password.

Date: 2014 Client: John Lewis Role: Creative Direction / Project Management Tags: Copywriting, Design, Identity, Strategy, Website