The Toscana Resort Castelfalfi is a complete renovation of a Tuscan estate that brings new life to the entire region. To evoke this slice of stunning Italian landscape, which clusters around a medieval castle and dates from the 13th Century, we were simply informed by the beauty of the landscape.
Using a handful of 'hero' panoramic photographs we combined these with lyrical copywriting: "A Tuscan dream, 800 years in the making." The creative combination drew potential buyers into the vision for the resort’s future. The work was not only focused on the digital experience; we also delivered a complete campaign including printed brochure and buyer's guide, and property folders for each of the three types of home on offer.